Heller 1:24 BMW 328 Roadster HEL80701

The commercial ideal of BMW at its outset was the manufacture and sale of popular vehicles. However, the arrival of the six-cylinder engine together with the requirements of the Chancellery (1936), which obliged German industrialists of the period to manufacture top products, both with regard to quality and to prestige, led BMW to reconsider its commercial policy and to orient its production. This led to the birth of the BMW 328, of which the prototype was presented in June 1936, equipped with an 80hp engine. The BMW 328 Roadster was available from dealers from February 1937. It was one of the ‘dream sports cars’ of its time, with 464 cars built until the beginning of 1940.